No matter how beautiful the fashion industry is, it has its own dark side. Clothing production is one of the “dirty” industries for the ecology. It generates 20% of all wastewater in the world and 10% of global carbon emissions. This is more than all international air travel and shipping combined. 60% of clothes and shoes end up in a landfill a year after purchase. A philosophy of informed consumption is becoming popular in the world.
Being in an eco-trend is now really fashionable. Giants of the fashion industry such as H&M, Adidas, Levi's, Marks & Spencer, Nike have long been using recycling in the production of new collections, world-famous actors, athletes, models and politicians are increasingly choosing recycled clothing, and startups are developing new technological methods for processing textile products.
In the meantime, an eco-conscious society is practicing upscaling with might and main - the reuse of things with the creation of new functionality for them. Unlike recycling, which requires a serious industrial base and costs, this practice is accessible to everyone and enjoys great popularity in creative circles. Around the world, upsizing is used for hand-made, decor, interior design, and the creation of unusual art objects.
One expensive and high-quality product is better than a dozen cheap and low-quality
According to a study by The Huffington Post, people use only 80 billion clothing items out of 150 billion annually. If you are faced with the problems of "nothing to wear" and at the same time, "new clothes do not fit in the closet", then it came to think about how to form a wardrobe. Now conscious consumers are betting on a curated wardrobe.
We are used to buying much more things than we really need, shopping from necessity has turned into entertainment. Stop pampering yourself with unnecessary but cute acquisitions - the less we buy, the less we support the industry, which negatively affects the environment. Buy less often, but really high-quality and necessary things, the so-called statement piеces - cashmere sweaters, expensive shoes, accessories that will last longer than a couple of seasons.
Get rid of unnecessary things wisely
The big problem for many of us is “gathering”: we are not able to part with obviously “not our” things - what if sandals with shells ever come back into fashion? However, even those who decide to clean the wardrobe of trash often make mistakes by simply taking out unnecessary clothes like garbage. Your old things may serve someone else, and their rational “reuse” will benefit the entire planet.
Support domestic manufacturer
Choosing the outfits of domestic designers, you not only support the national industry, but also reduce the negative impact on the environment. First, local enterprises can make local purchases, thereby reducing pollution to vehicles. Secondly, independent domestic brands, as a rule, are small enterprises, therefore they occupy less territory and use much less resources.
Each time you make a new purchase, you not only replenish your wardrobe with a new outfit, but also indirectly confirm your labor and environmental awareness. Do not be lazy to study the history of the brand, find out what materials it uses before you buy something new.
Avoid real fur
The production of wool, leather and fur harm millions of animals, but it also contributes to the destruction of soils, air and water pollution. In addition, natural fur is always treated with chemicals such as formaldehyde and bleaching agents that are toxic to the human body.
Engage in free cycling
The essence of the movement is simple: give others the things you don't need. Try not to buy new ones, as well as use second-hand ones. Everything is exchanged: clothes, books, appliances. Not worse than online stores! The main condition is that things must be suitable for their intended use. The exchange format may be different. You can donate things to social institutions, orphanages, churches.
Alter old things
Each person will benefit from a hobby, so why not choose an activity that benefits the environment?
If you have old things, then turn on the imagination and create new interesting and useful products! For example, from an old denim skirt you can easily get a new stylish eco-bag. A cracked vinyl record can be turned into a creative art object. And how many different simple video instructions are posted in YouTube on how to make a nice little toy from a sock or an old shirt.
The brand advised by musician Farrell Williams is an exemplary example of a conscious attitude to fashion. In addition to organic cotton, Pangaia uses material from seaweed fibers for the production of T-shirts: it absorbs moisture well and quickly decomposes in nature. Also, each item of the brand is treated with peppermint oil - so the T-shirt remains fresh, even if you wear it for five days in a row.
Re / Done Jeans
The American brand Re / Done believes that denim Levi’s as a good wine - it only gets better over the years. Therefore, for their collections, they use the Levi’s vintage: things remodel, alter and invent new original models from them. Buying converted denim, we save things from trash and do not provoke overproduction. Re / Done jeans are also known for their perfect fit.
Tights - Swedish Stockings
Nylon tights - a thing with a short shelf life. When we throw them away, we don’t think that a product will decompose in nature for about four hundred years. In the laboratories of the Swedish brand Swedish Stocking, they learned how to process nylon and elastane: on the project website you can order nylon tights from a batch - 20 or 50 den.
A pair of the German brand looks like ordinary white sneakers that a dozen brands have, from Common Projects to Alexander McQueen. But Nat-2 sneakers are not just sneakers: the brand releases them literally from everything. The assortment of the brand has lines of wood, grass,mushrooms, coffee, stones, recyled fishing nets and plastic bottles. It is especially pleasant that Nat-2 respect shoe craftsmanship and sew all shoes in a family Italian factory.